AI is increasingly being used for marketing automation, but it’s important not to forget the human touch that is crucial for building customer relationships. This blog post will explore the tension between using AI for efficiency and personalisation, and the need to maintain a human connection with customers. It will provide examples of how companies can use AI to enhance personalisation and customer experience, while still maintaining a human connection.

The blog post will also touch upon the importance of customer data privacy in a world where AI is increasingly used for marketing purposes. It will provide tips and insights on how to balance AI and personalisation to create an effective marketing strategy that meets the needs of both customers and businesses.

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